Health concerns everyone
Wednesday 27 November 2013
An interview with Jan Driessen, outgoing Director of Communications at AEGON, is published in the magazine Communication, November 2013. He said people in communication must learn to walk again.
Everyone communicates. Inside and outside the organization. Your reputation as a brand or organization is easier to influence today than before the social media era. Communication can not stop. The whole company should have good communication skills. You must ensure that it is true what you say. This requires commitment and expertise of the entire organization.
Health concerns everyone. Therefore you get better connection with your customers. Precisely brands and organizations that have to do with health, must ensure that the various stakeholders, both inside and outside the organization, know what the core values of the organization are. Then everyone stays, in good and in bad times, communicating from a fixed base.