Health offers opportunities to grow
Wednesday 27 November 2013
Research published in the Journal of Marketing, November 2013, indicates that winning brands position themselves in a "purposeful" manner.
The 'why' is central here, why we exist as a brand or organization? How we improve lives of consumers and the world?
For brands or organizations dealing with health, this is a tremendous opportunity to achieve rapid growth. This may be a hospital, but also an organization that provides interior for a nursing home. Or what about food?
The importance of 'why' as a necessary condition for growth and hence success is confirmed by the book of Simon Sinek: 'Start with Why'. Also to stimulate innovation as brand or organization you should have 'why' as a starting point.
The why of Smart at Communication? To add value to society from health.